Ethnic Marketing
without borders.
Category price audit
Brand retail audit (distribution, price, merchandising)
Retailer and shopper research
On-Shelf Merchandising
In-Shelf Branding
Off-Shelf Storage Branding (entrance, till, destination isles)
New brand/product launches
Distribution drives
Cross selling & up-selling activations
Shopper engagement
Promotion around the shop to bring more customers
Branding the shops for different occasions
Event Management
Execution without compromise.
Either through partnerships with religious organizations such as churches, mosques, or temples at a local level to promote a product or through geo-targeted promotional activations in strategically placed locations adjacent to the venue to reach the desired target group.
There are also numerous religious events, such as the Muslim Annual Gathering in the South of France or Jalsa Salana (Germany and UK), which bring together thousands of people every year. These provide opportunities for sponsorship, brand activation and sampling on a large scale.
Many Mosques are open to brand promotions that enhance the occasion and are implemented in a culturally sensitive way around important Muslim holidays, such as Ramadan. za:media has an outstanding record of sponsoring e.g. Iftar Dinners, Eid Events and Friday Prayers.
za:media as event sponsor and participant (we are there with a booth and tailored animation), benefits from extra visibility before, during and after a number of these events to put the agency in prime position to attract customers and better showcase our clients‘ brands.
The annual three-month Ramadan Campaign unites European countries through activities promoting understanding and unity, emphasizing core values like empathy and charity.
Our annual Diwali Events and Promotions in Gurdwaras impact over 7 million people across Europe, fostering unity and joy through traditional performances and cultural activities.
Recruitment of appropriate influencers for brand campaigns (relevance, authenticity, reach, engagement, and overall suitability for your brand or campaign).
Price and content creation negotiation, including asset ownership/usage rights.
Location management (find & coordinate) for consistent, brand appropriate look and feel.
Link and redirection to client‘s social media, WhatsApp share with key retailers.
Pushing specific message with a Call To Action.
Report on performance after completion of the campaign.
Local Targeting
OOH allows for precise geographic targeting,
ensuring your message reaches the right local
audience in specific regions or neighborhoods.
Creative Flexibility
With various formats, including billboards, transit ads, street furniture, and digital screens, allowing you to tailor your message to the environment.
Wide Audience Reach
OOH reaches a vast and diverse audience, including commuters, pedestrians, and travelers, ensuring your message cuts across a broad demographic.
Location Selection
Our experience and knowledge of the ethnic communities and their assembly points enables us to select prime locations that drive the maximum reach for your brand messaging.
Community Engagement
Signage near places of worship can serve as a means of engaging with the local community. Messages that resonate with the values and interests of the community can create a strong bond between your brand and the people who frequent these places.
Positive Associations
Being associated with cultural institutions can convey a positive image of your brand. It shows that your company is invested in the community and cares about its values and beliefs.
75+ screens in Germany
45+ screens in Italy
30+ screens in Belgium
25+ screens in the Netherlands
25+ screens in Austria
To our clients we are an extension of their route to market network. We are on the streets, in the stores, talking to store staff and shoppers, catching up with community leaders and keeping our fingers on the ethnic community pulse because better understanding and first-hand knowledge delivers better solutions, secures access to privileged opportunities, and opens a path to tactical quick wins not accessible to competitors.