Welcome to za:media, where over two decades of experience meet fresh, innovative thinking in ethnic marketing. As a full-service agency, we specialize in helping brands connect with Europe’s diverse ethnic communities. For us, geography, language, and culture are not obstacles, but gateways to building genuine relationships. Diversity is at the heart of what we do, and we embrace it with openness and authenticity, because real connections go beyond boundaries.
Europe is our stage, where we bring people and brands together. From the strawberry fields of Spain to the busy docks of Warsaw, from mosques and gurdwaras to temples and churches. Our strength lies in our bold spirit. We may be a small team, but we think big. We go places others avoid or cannot reach, driven by courage, creativity, and determination.
Permanent staff in Germany,
Portugal, UK and Pakistan. 
We’re Expanding
Independent experts across Europe and the UK, with diverse skills and backgrounds
A broad pool of skilled experts from many cultures and nations, with years of experience.
Looking back at 2024, we feel both proud and grateful. It was a year of remarkable growth, bold new ventures, and campaigns that made a real impact across diverse regions. With creativity, innovation, and the trust of our clients, we turned challenges into opportunities and delivered results that truly stood out. Explore the highlights that shaped our journey, how we expanded our presence, strengthened global brands, and connected with millions worldwide.
Over the years, we had the privilege of working with a wide range of clients across different industries. Below is a selection of brands we have partnered with. Some have been with us since the very beginning, for more than two decades now, while others are newer collaborations. With each of them, our goal remains the same: to help reach the right audiences and build lasting success for many years to come.
At za:media, halal marketing goes beyond certification. It is about authenticity, respect, and genuine connection. We help brands engage Muslim audiences through culturally informed campaigns that reflect real values and everyday life. From Ramadan and Eid activations to halal-focused initiatives in food, fashion, and beauty, we combine creativity with cultural insight to build meaningful and lasting trust.
We highlight our structured approach and successful past initiatives. For more detailed insights into specific projects or events, feel free to reach out. We’ll be happy to share additional examples.
za:media is a full-service agency specializing in ethnic marketing across Europe. We connect brands with hard-to-reach audiences such as South Asian, African, and Middle Eastern communities through creative campaigns, events, influencers, media, and point-of-sale activations.
Many mainstream strategies fail to reach ethnic communities, even though they are highly influential, loyal, and have strong purchasing power. Engaging with them authentically opens new markets and long-term growth opportunities
Key challenges include language barriers, cultural differences, regional habits, and a lack of trust in mainstream brands. Traditional advertising often goes unnoticed or is not accepted if it feels inauthentic.
We work with a strong network of local partners, community leaders, mosques, gurdwaras, associations, influencers, and shops. This ensures we reach people where they are and in ways they trust.
With more than 20 years of experience, we are deeply rooted in ethnic communities across Europe and deliver tailor-made solutions, from sampling campaigns to large-scale events. Many of our clients have been with us for decades.
Food and beverages, cosmetics, financial services (like money transfer), telecommunications, automotive, and FMCG. Wherever culture and heritage influence consumer behavior, ethnic marketing creates a clear competitive edge.
Ethnic audiences are highly sensitive to superficial marketing. Authentic engagement builds trust, fosters brand loyalty, and ensures that messages truly resonate.
We combine events, POS marketing, influencers, community activations, PR, social media, and targeted sponsorships to make sure brands are visible in the right environments.
We track clear KPIs: reach, engagement, sales uplift, store activation rates, event attendance, and media impressions. Every campaign is monitored, documented, and evaluated.
Demand is growing rapidly. As migration and cultural diversity expand, ethnic communities are becoming increasingly relevant. Brands that understand and engage them early will secure lasting success.
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