In time for the Christmas season, za: media launched a campaign for the Serbians, Romanians, Filipinos, Croatians, Russians, Poles, Bulgarians and Ukrainians in Germany, on behalf of MoneyGram. In a total of 11 cities, we built small scale Christmas markets at the main train-stations, which informed passersby of MoneyGram’s latest offers . The markets also gave away more than 20,000 pieces of merchandise which were very popular. This merchandise ranged from branded chocolate Advent calendars to brochures with Christmas recipes from different countries.
A photo booth, where people could pose with funny accessories, was one of the highlights on the X-Mas tour. Each image was given a code that could be used to download the photo on the landing page, www.moneygram-live.com, which was created especially for the campaign. A short registration and registration for the newsletter was necessary to get the picture.
Without a doubt though, the absolute highlight of the Christmas campaign was the Virtual Reality glasses. Various videos were available on our iPads to give the people a feeling of home. Many of the visitors were very happy about a 360° walk through well-known native cities and landscapes.
The campaign was filled with beautiful moments. One Polish man, for instance, tried the Virtual Reality glasses in Munich and was emotionally touched, as he got to see sights from his beloved home country Poland, which he had not visited for more than 15 years.