Imran Khan concert
In order to reach communities, sometimes nothing that has more punch than a dedicated brand ambassador. For the Pakistani community in Germany we organized a concert with Imran Khan. The Pakistani superstar performed at Club Diamonds in Cologne. Further appearances were made by Dhol Rockers, Amanat Ali Khan, Aman Khan and Ali As. The entire event was sponsored by the money transfer company MoneyGram. Members of the audience were not the only ones to celebrate that evening, Imran Khan himself had every reason to – it was his birthday. At the event location, there was a merchandise stand on behalf of our client, as well as banner advertisement and our very own photo booth . We even got the artist himself to transport the sought-after brand message on stage. Skillfully, we combined good music and a community maintenance, resulting in the desired advertising effect by reaching the Pakistani and Indian community in a direct and personal way.