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Ethnic marketing

In Germany, every fifth inhabitant has a migration background. That is a good 20 percent of all people living in Germany. A study from 2016 shows that 42 percent of this 17 million large target group perceive their lifestyle as not sufficiently represented in advertising. That is exactly where za:media comes into the picture.

Where are the Indians, Africans, Pakistanis, Romanians, Bulgarians and the Poles in Germany and what are their interests? We bring marketing strategies exactly to the respective target group. Experience goes hand in hand with the knowledge of where and how these communities can be reached. This varies for each population group. Whether having an affinity for digital media or convinced only by personal conversations, our international team of specialists from diverse countries knows exactly how to proceed.

We reach everyone

Depending on the product and the customer, the possibilities are as different as they are diverse. Websites, social media channels and community forums are very relevant in modern marketing. Analog approaches are not to be underestimated either, especially among different ethnicities. Our promoters engage directly with the target groups around the world and are close to their needs.

Through events that bring the flair and lifestyle of the respective population group to Germany, people can be brought together where they can be reached most efficiently.

In the digital domain, it is also invaluable to be present on platforms where the communities like to reside and exchange. Therefore za:media has launched four online portals. On these sites Indians, Pakistanis, Africans and Romanians based in Germany find the latest event calendars, practical tips and news about their lives in Germany.

India!

The India! Portal was launched in 2011. Lifestyle and cultural topics are just as popular as travelogues and the best recipes from all regions of India.

Afrika!

The Africa! Portal has delighted the readership of the African diaspora in Germany since 2015. Cultural topics, interviews and news about music, fashion and lifestyle are demanded.

Portail Afrique

The Portail Afrique has delighted the readership of the African diaspora in France since 2018. Cultural topics, interviews and news about music, fashion and lifestyle are demanded.

Dordecasa

Dordecasa has targeted all Romanians living in Germany since 2017. Here, the entire Romanian community finds a suitable mix of current events, city guides and articles.

Dordecasa UK

Dordecasa UK has targeted all Romanians living in Great Britain since 2018. Here, the entire Romanian community finds a suitable mix of current events, city guides and articles.

Pakistan

News about the Pakistani community in Germany, news from Pakistan itself, cultural background information and a good dose of infotainment have been enjoyed by the loyal readership since 2017.